Funnels can be made complex … really made complex, so complicated that many people give up before they launch their first real project. Kartra All-In-One
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.Kartra All-In-One
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra All-In-One
The basic idea is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge very high rates for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Kartra All-In-One
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).Kartra All-In-One
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you must:Kartra All-In-One
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or accomplish their wanted condition Kartra All-In-One
Action: give them the chance to buy
Most sales funnels extend these actions across several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each principle below (in addition to a link to download the entire funnel!).Kartra All-In-One
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … But ensure you register, due to the fact that I have big prepare for funnel home builders in the works soon!
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.Kartra All-In-One
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the best psychological weapon we have to encourage people.
There is so much information out there that it is incredibly difficult to understand which to trust.
Social evidence offers us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re nearly ready to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are numerous successful formats for service warranties:
30+ day refund 110% refund assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need really to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra All-In-One
This tutorial provided you an overview of current best practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!