Funnels can be complicated … truly made complex, so complex that the majority of people give up prior to they release their first real project. Kartra Affiliates Sign Up
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Kartra Affiliates Sign Up
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Affiliates Sign Up
The general idea is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge very high rates for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Kartra Affiliates Sign Up
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Kartra Affiliates Sign Up
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you must:Kartra Affiliates Sign Up
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or achieve their wanted condition Kartra Affiliates Sign Up
Action: give them the opportunity to buy
Many sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each idea listed below (in addition to a link to download the entire funnel!).Kartra Affiliates Sign Up
Get the entire funnel totally free????
The totally free One Page Funnel has expired … However make sure you register, because I have huge plans for funnel builders in the works quickly!
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.Kartra Affiliates Sign Up
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the very best psychological weapon we need to persuade people.
There is so much information out there that it is incredibly tough to know which to trust.
Social evidence provides us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re almost ready to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually revealed that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are a number of effective formats for service warranties:
30+ day money back 110% money back assurance.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You require really to request for their money and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Affiliates Sign Up
This guide offered you an overview of present finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!