Funnels can be made complex … actually made complex, so complex that the majority of people quit prior to they release their first real campaign. Kartra Affiliate Plan
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Kartra Affiliate Plan
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Affiliate Plan
The basic concept is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge very high prices for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Kartra Affiliate Plan
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Kartra Affiliate Plan
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Kartra Affiliate Plan
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or accomplish their desired condition Kartra Affiliate Plan
Action: provide the chance to purchase
The majority of sales funnels extend these steps across several pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle below (along with a link to download the entire funnel!).Kartra Affiliate Plan
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … However make certain you register, because I have big prepare for funnel home builders in the works soon!
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.Kartra Affiliate Plan
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best mental weapon we need to convince people.
There is so much information out there that it is extremely difficult to understand which to trust.
Social evidence provides us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it means they’re practically prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Testimonials have shown that your product has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item assurance.
There are several successful formats for service warranties:
30+ day cash back 110% money back assurance.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, however so important.
You require actually to request their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Affiliate Plan
This guide provided you an introduction of existing best practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!