Funnels can be made complex … really complicated, so complex that the majority of people quit before they launch their first real campaign. Kartra Affiliate Link
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Kartra Affiliate Link
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Affiliate Link
The basic idea is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge extremely high costs for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Kartra Affiliate Link
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Kartra Affiliate Link
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you should:Kartra Affiliate Link
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to remove their discomfort or attain their desired condition Kartra Affiliate Link
Action: give them the opportunity to purchase
Most sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each idea below (along with a link to download the whole funnel!).Kartra Affiliate Link
Get the whole funnel totally free????
The totally free One Page Funnel has expired … However ensure you sign up, due to the fact that I have huge plans for funnel builders in the works soon!
This basic (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.Kartra Affiliate Link
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the very best mental weapon we have to encourage people.
There is so much details out there that it is exceptionally tough to understand which to trust.
Social evidence offers us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Reviews have actually shown that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are a number of successful formats for guarantees:
30+ day refund 110% money back guarantee.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so essential.
You require actually to ask for their money and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Affiliate Link
This guide provided you an overview of present best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!