Funnels can be made complex … really made complex, so complicated that many people quit prior to they release their very first genuine project. Kartra Affiliate Cookie
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra Affiliate Cookie
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Affiliate Cookie
The general concept is that you can design a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.Kartra Affiliate Cookie
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Kartra Affiliate Cookie
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you should:Kartra Affiliate Cookie
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to remove their pain or attain their desired condition Kartra Affiliate Cookie
Action: give them the chance to purchase
Many sales funnels extend these steps across multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each idea listed below (as well as a link to download the entire funnel!).Kartra Affiliate Cookie
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … However ensure you register, due to the fact that I have big plans for funnel builders in the works quickly!
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.Kartra Affiliate Cookie
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we have to encourage people.
There is so much info out there that it is incredibly challenging to know which to trust.
Social proof offers us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re almost all set to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day refund 110% money back guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You require actually to request for their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Affiliate Cookie
This tutorial provided you an overview of current finest practices. I hope you enjoyed it. Furthermore, it is essential to dispel the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!