Funnels can be complicated … truly made complex, so complex that many people quit prior to they release their first genuine campaign. Kartra Affilate Program
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra Affilate Program
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Affilate Program
The basic idea is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.Kartra Affilate Program
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).Kartra Affilate Program
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Kartra Affilate Program
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or accomplish their wanted condition Kartra Affilate Program
Action: give them the opportunity to buy
Many sales funnels extend these steps throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle below (along with a link to download the entire funnel!).Kartra Affilate Program
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … But make sure you register, since I have big prepare for funnel contractors in the works soon!
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.Kartra Affilate Program
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Consumers are skeptical. Social proof is the best psychological weapon we have to convince individuals.
There is a lot details out there that it is extremely challenging to know which to trust.
Social evidence gives us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re practically prepared to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, but so important.
You need in fact to request their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Affilate Program
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!