Funnels can be complicated … truly complicated, so complicated that many people give up prior to they introduce their first real campaign. Kartra Affilaite Offers
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Kartra Affilaite Offers
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Affilaite Offers
The basic idea is that you can create a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge extremely high costs for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.Kartra Affilaite Offers
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Kartra Affilaite Offers
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Kartra Affilaite Offers
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their pain or attain their preferred condition Kartra Affilaite Offers
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (in addition to a link to download the entire funnel!).Kartra Affilaite Offers
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But make sure you register, since I have huge prepare for funnel builders in the works quickly!
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.Kartra Affilaite Offers
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the very best psychological weapon we need to persuade individuals.
There is a lot details out there that it is incredibly hard to understand which to trust.
Social proof provides us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re almost prepared to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Testimonials have revealed that your product has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You need really to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Affilaite Offers
This guide gave you an overview of present finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!