Funnels can be complicated … truly made complex, so complex that most people give up prior to they introduce their very first real campaign. Kartra Adding Your Icons
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Kartra Adding Your Icons
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Adding Your Icons
The general concept is that you can create a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge incredibly high rates for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Kartra Adding Your Icons
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).Kartra Adding Your Icons
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you need to:Kartra Adding Your Icons
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or attain their wanted condition Kartra Adding Your Icons
Action: provide the chance to purchase
Many sales funnels extend these steps across multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each concept listed below (as well as a link to download the entire funnel!).Kartra Adding Your Icons
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … But make certain you sign up, because I have huge prepare for funnel home builders in the works soon!
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.Kartra Adding Your Icons
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the best psychological weapon we need to persuade individuals.
There is a lot details out there that it is incredibly hard to know which to trust.
Social evidence gives us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re almost all set to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are several successful formats for guarantees:
30+ day money back 110% cash back assurance.
Your client wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need in fact to request their money and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Adding Your Icons
This tutorial gave you a summary of present finest practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!