Funnels can be made complex … truly complicated, so complex that the majority of people give up prior to they launch their first genuine campaign. Kartra Add Drop Down Top Menu
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Kartra Add Drop Down Top Menu
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Add Drop Down Top Menu
The general idea is that you can design a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high rates for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.Kartra Add Drop Down Top Menu
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Kartra Add Drop Down Top Menu
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Kartra Add Drop Down Top Menu
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their discomfort or attain their preferred condition Kartra Add Drop Down Top Menu
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea below (along with a link to download the whole funnel!).Kartra Add Drop Down Top Menu
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … However make certain you register, since I have huge plans for funnel builders in the works soon!
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.Kartra Add Drop Down Top Menu
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough bad marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the best mental weapon we have to persuade people.
There is a lot info out there that it is incredibly tough to know which to trust.
Social proof provides us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it means they’re almost all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Reviews have revealed that your product has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You require really to request their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Add Drop Down Top Menu
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Moreover, it is essential to eliminate the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!