Funnels can be complicated … actually complicated, so complex that most people give up before they release their first genuine campaign. Kartra Add Drop Down Menu
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Kartra Add Drop Down Menu
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Add Drop Down Menu
The basic concept is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge very high prices for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Kartra Add Drop Down Menu
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Kartra Add Drop Down Menu
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you need to:Kartra Add Drop Down Menu
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or attain their wanted condition Kartra Add Drop Down Menu
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each principle below (as well as a link to download the whole funnel!).Kartra Add Drop Down Menu
Get the whole funnel for free????
The free One Page Funnel has expired … But ensure you register, due to the fact that I have huge plans for funnel builders in the works soon!
This basic (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.Kartra Add Drop Down Menu
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Some tips:
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the very best mental weapon we have to persuade people.
There is so much information out there that it is incredibly hard to know which to trust.
Social proof offers us a simple escape … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it implies they’re nearly all set to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are several effective formats for guarantees:
30+ day refund 110% money back guarantee.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need really to request for their money and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Add Drop Down Menu
This guide gave you an overview of present finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
