Funnels can be complicated … really complicated, so complicated that the majority of people give up before they launch their first real project. Kartra Add Custom Checkout Fields
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Kartra Add Custom Checkout Fields
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Add Custom Checkout Fields
The general idea is that you can create a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge incredibly high rates for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Kartra Add Custom Checkout Fields
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Kartra Add Custom Checkout Fields
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you must:Kartra Add Custom Checkout Fields
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to remove their pain or accomplish their wanted condition Kartra Add Custom Checkout Fields
Action: provide the chance to purchase
The majority of sales funnels extend these actions across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each principle listed below (along with a link to download the whole funnel!).Kartra Add Custom Checkout Fields
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … But make certain you sign up, since I have huge prepare for funnel contractors in the works soon!
This basic (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.Kartra Add Custom Checkout Fields
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond …
Consumers are skeptical. Social proof is the very best psychological weapon we have to convince individuals.
There is a lot details out there that it is exceptionally challenging to know which to trust.
Social proof offers us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re practically all set to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% refund guarantee.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You require really to request their cash and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Add Custom Checkout Fields
This guide gave you a summary of present best practices. I hope you enjoyed it. Moreover, it’s important to resolve the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!