Funnels can be made complex … actually made complex, so complex that most people quit before they release their very first real campaign. Kartra Accounting
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.Kartra Accounting
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Accounting
The general concept is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge incredibly high rates for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Kartra Accounting
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Kartra Accounting
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:Kartra Accounting
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to eliminate their discomfort or accomplish their desired condition Kartra Accounting
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept below (as well as a link to download the whole funnel!).Kartra Accounting
Get the whole funnel totally free????
The free One Page Funnel has actually expired … However make sure you sign up, because I have huge plans for funnel builders in the works quickly!
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.Kartra Accounting
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some pointers:
Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the best psychological weapon we need to convince people.
There is so much info out there that it is exceptionally tough to understand which to trust.
Social evidence offers us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re almost prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item warranty.
There are several effective formats for warranties:
30+ day cash back 110% money back guarantee.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so important.
You require really to request for their money and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Accounting
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. In addition, it is necessary to eliminate the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
