Funnels can be made complex … really made complex, so complex that the majority of people quit before they release their first genuine campaign. Kartra A Record
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Kartra A Record
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra A Record
The general idea is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high costs for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Kartra A Record
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Kartra A Record
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Kartra A Record
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to remove their discomfort or accomplish their wanted condition Kartra A Record
Action: provide the opportunity to buy
Many sales funnels extend these steps throughout several pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each idea listed below (in addition to a link to download the entire funnel!).Kartra A Record
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … But make sure you sign up, because I have huge plans for funnel contractors in the works quickly!
This easy (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.Kartra A Record
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the best psychological weapon we need to persuade people.
There is so much information out there that it is exceptionally difficult to know which to trust.
Social evidence offers us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re almost ready to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day cash back 110% cash back guarantee.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, but so essential.
You need actually to request their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra A Record
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. Moreover, it is very important to resolve the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!