Funnels can be complicated … actually complicated, so complex that many people give up prior to they launch their first real project. Kartra $1 Trial
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra $1 Trial
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra $1 Trial
The basic concept is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge extremely high rates for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.Kartra $1 Trial
In fact, using Cartflows and your favorite WordPress page builder (and even just Gutenberg).Kartra $1 Trial
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Kartra $1 Trial
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to eliminate their discomfort or accomplish their preferred condition Kartra $1 Trial
Action: give them the chance to purchase
A lot of sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each idea below (as well as a link to download the entire funnel!).Kartra $1 Trial
Get the whole funnel for free????
The free One Page Funnel has expired … But ensure you sign up, because I have huge plans for funnel home builders in the works quickly!
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.Kartra $1 Trial
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are doubtful. Social evidence is the very best mental weapon we have to convince people.
There is a lot info out there that it is extremely difficult to know which to trust.
Social evidence provides us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re practically ready to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day money back 110% money back warranty.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You require in fact to request for their cash and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra $1 Trial
This guide offered you a summary of present finest practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!