Funnels can be made complex … actually complicated, so complicated that most people give up before they introduce their very first genuine project. Kajabi Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kajabi Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kajabi Kartra
The general concept is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high prices for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.Kajabi Kartra
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Kajabi Kartra
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you should:Kajabi Kartra
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or achieve their preferred condition Kajabi Kartra
Action: provide the opportunity to purchase
Many sales funnels extend these actions across multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each principle below (in addition to a link to download the whole funnel!).Kajabi Kartra
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But ensure you sign up, due to the fact that I have huge plans for funnel home builders in the works quickly!
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.Kajabi Kartra
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the best mental weapon we have to persuade individuals.
There is a lot details out there that it is incredibly challenging to know which to trust.
Social proof gives us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re nearly ready to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Reviews have revealed that your product has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item guarantee.
There are several successful formats for service warranties:
30+ day money back 110% refund warranty.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You need actually to ask for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kajabi Kartra
This guide offered you an introduction of current best practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!