Funnels can be complicated … really complicated, so complex that most people give up prior to they introduce their first genuine campaign. Kajabi Infusionsoft Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Kajabi Infusionsoft Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kajabi Infusionsoft Samcart
The basic concept is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge very high costs for this pledge:
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Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Kajabi Infusionsoft Samcart
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).Kajabi Infusionsoft Samcart
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this specific order, you need to:Kajabi Infusionsoft Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its capability to eliminate their pain or accomplish their desired condition Kajabi Infusionsoft Samcart
Action: provide the chance to purchase
Most sales funnels extend these actions across multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (in addition to a link to download the entire funnel!).Kajabi Infusionsoft Samcart
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … However make sure you sign up, because I have big prepare for funnel home builders in the works soon!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.Kajabi Infusionsoft Samcart
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the best psychological weapon we need to persuade people.
There is a lot info out there that it is exceptionally difficult to understand which to trust.
Social evidence offers us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re nearly ready to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have actually shown that your item has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are a number of effective formats for warranties:
30+ day money back 110% money back guarantee.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, but so essential.
You require really to request for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kajabi Infusionsoft Samcart
This guide provided you a summary of present best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!