Funnels can be made complex … actually made complex, so complicated that most people give up before they launch their very first real campaign. Kajabi Finished Course Vs Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Kajabi Finished Course Vs Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kajabi Finished Course Vs Kartra
The general idea is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high prices for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Kajabi Finished Course Vs Kartra
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Kajabi Finished Course Vs Kartra
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you must:Kajabi Finished Course Vs Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or attain their preferred condition Kajabi Finished Course Vs Kartra
Action: provide the chance to buy
Most sales funnels extend these actions throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea listed below (along with a link to download the whole funnel!).Kajabi Finished Course Vs Kartra
Get the entire funnel for free????
The complimentary One Page Funnel has ended … However make certain you sign up, due to the fact that I have big prepare for funnel home builders in the works soon!
This simple (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.Kajabi Finished Course Vs Kartra
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the best mental weapon we need to convince people.
There is so much details out there that it is incredibly challenging to understand which to trust.
Social evidence gives us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re nearly all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are several successful formats for guarantees:
30+ day refund 110% money back warranty.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You need actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kajabi Finished Course Vs Kartra
This guide gave you an introduction of current best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!