Funnels can be made complex … really made complex, so complex that the majority of people give up prior to they release their first real campaign. Jason West Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Jason West Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Jason West Kartra
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge extremely high costs for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Jason West Kartra
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Jason West Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you must:Jason West Kartra
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or accomplish their preferred condition Jason West Kartra
Action: give them the chance to purchase
A lot of sales funnels extend these actions across several pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each concept below (in addition to a link to download the entire funnel!).Jason West Kartra
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … But make sure you sign up, since I have huge prepare for funnel home builders in the works soon!
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each component.Jason West Kartra
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Some pointers:
Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much information out there that it is exceptionally tough to know which to trust.
Social proof provides us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re practically prepared to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day cash back 110% cash back assurance.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You need actually to ask for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Jason West Kartra
This tutorial offered you a summary of existing best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
