Funnels can be made complex … actually made complex, so complex that the majority of people quit before they release their first real campaign. James Wedmore – 5 Reasons Why I Use Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.James Wedmore – 5 Reasons Why I Use Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.James Wedmore – 5 Reasons Why I Use Samcart
The general concept is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge exceptionally high costs for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.James Wedmore – 5 Reasons Why I Use Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).James Wedmore – 5 Reasons Why I Use Samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:James Wedmore – 5 Reasons Why I Use Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to eliminate their discomfort or accomplish their wanted condition James Wedmore – 5 Reasons Why I Use Samcart
Action: give them the chance to buy
A lot of sales funnels extend these actions throughout several pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each idea below (in addition to a link to download the whole funnel!).James Wedmore – 5 Reasons Why I Use Samcart
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … However ensure you register, due to the fact that I have big prepare for funnel builders in the works quickly!
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.James Wedmore – 5 Reasons Why I Use Samcart
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we have to persuade individuals.
There is so much info out there that it is incredibly challenging to understand which to trust.
Social proof provides us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re nearly all set to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are several successful formats for guarantees:
30+ day refund 110% cash back assurance.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?James Wedmore – 5 Reasons Why I Use Samcart
This tutorial provided you an overview of current finest practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!