Funnels can be complicated … really complicated, so complicated that most people give up prior to they release their first real project. Is Kartra Too Complicated
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Is Kartra Too Complicated
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Is Kartra Too Complicated
The general idea is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge extremely high costs for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.Is Kartra Too Complicated
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Is Kartra Too Complicated
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you need to:Is Kartra Too Complicated
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their discomfort or achieve their preferred condition Is Kartra Too Complicated
Action: provide the chance to purchase
Many sales funnels extend these steps across several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each concept below (as well as a link to download the entire funnel!).Is Kartra Too Complicated
Get the entire funnel for free????
The free One Page Funnel has ended … However make certain you sign up, due to the fact that I have big plans for funnel home builders in the works quickly!
This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.Is Kartra Too Complicated
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the very best mental weapon we have to encourage people.
There is a lot details out there that it is exceptionally difficult to know which to trust.
Social evidence gives us an easy escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re nearly all set to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have shown that your product has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Is Kartra Too Complicated
This tutorial provided you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!