Funnels can be made complex … really complicated, so complex that many people quit before they launch their first real campaign. In Kartra Portfolio
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.In Kartra Portfolio
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.In Kartra Portfolio
The basic concept is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge very high rates for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.In Kartra Portfolio
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).In Kartra Portfolio
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:In Kartra Portfolio
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to remove their pain or achieve their preferred condition In Kartra Portfolio
Action: give them the chance to buy
The majority of sales funnels extend these steps across several pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (as well as a link to download the whole funnel!).In Kartra Portfolio
Get the whole funnel totally free????
The totally free One Page Funnel has ended … However make sure you sign up, because I have big plans for funnel contractors in the works quickly!
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.In Kartra Portfolio
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we need to encourage individuals.
There is so much info out there that it is extremely hard to understand which to trust.
Social proof provides us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re almost all set to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are a number of effective formats for service warranties:
30+ day refund 110% refund warranty.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so essential.
You need really to request for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?In Kartra Portfolio
This guide gave you a summary of present finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!