Funnels can be complicated … actually complicated, so complex that the majority of people quit prior to they release their very first real campaign. How To Set Up A Sequence In Kartra
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.How To Set Up A Sequence In Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.How To Set Up A Sequence In Kartra
The basic concept is that you can develop a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge incredibly high costs for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.How To Set Up A Sequence In Kartra
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).How To Set Up A Sequence In Kartra
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you should:How To Set Up A Sequence In Kartra
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to eliminate their discomfort or achieve their desired condition How To Set Up A Sequence In Kartra
Action: give them the opportunity to buy
The majority of sales funnels extend these actions across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle listed below (in addition to a link to download the whole funnel!).How To Set Up A Sequence In Kartra
Get the whole funnel for free????
The free One Page Funnel has ended … But make sure you register, because I have big plans for funnel contractors in the works soon!
This basic (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.How To Set Up A Sequence In Kartra
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Some tips:
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best psychological weapon we need to persuade people.
There is so much details out there that it is extremely tough to understand which to trust.
Social proof offers us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re nearly all set to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are several effective formats for guarantees:
30+ day refund 110% refund assurance.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You need in fact to request their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?How To Set Up A Sequence In Kartra
This tutorial offered you an overview of present finest practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
