Funnels can be complicated … actually made complex, so complicated that many people give up prior to they release their first genuine project. How To Close Kartra Account
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.How To Close Kartra Account
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.How To Close Kartra Account
The general idea is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.How To Close Kartra Account
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).How To Close Kartra Account
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you must:How To Close Kartra Account
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to remove their pain or achieve their desired condition How To Close Kartra Account
Action: give them the chance to purchase
Most sales funnels extend these steps throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each idea below (as well as a link to download the whole funnel!).How To Close Kartra Account
Get the whole funnel for free????
The free One Page Funnel has expired … But ensure you sign up, since I have huge prepare for funnel contractors in the works quickly!
This simple (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.How To Close Kartra Account
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the best mental weapon we need to persuade individuals.
There is a lot details out there that it is extremely tough to know which to trust.
Social proof gives us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it implies they’re practically ready to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.
Reviews have actually revealed that your product has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are a number of effective formats for warranties:
30+ day refund 110% refund assurance.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You require really to request for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?How To Close Kartra Account
This guide offered you an introduction of existing finest practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!