Funnels can be made complex … really complicated, so complex that many people quit before they introduce their very first genuine project. How Owns Kartra Now
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.How Owns Kartra Now
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.How Owns Kartra Now
The basic concept is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high costs for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.How Owns Kartra Now
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).How Owns Kartra Now
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:How Owns Kartra Now
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or accomplish their preferred condition How Owns Kartra Now
Action: give them the opportunity to buy
Many sales funnels extend these steps across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each principle below (along with a link to download the entire funnel!).How Owns Kartra Now
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However ensure you register, because I have huge prepare for funnel contractors in the works quickly!
This simple (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.How Owns Kartra Now
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Some ideas:
Never ever lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the very best mental weapon we need to encourage individuals.
There is a lot info out there that it is extremely tough to know which to trust.
Social evidence offers us a simple escape … if countless people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re practically prepared to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually revealed that your product has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% cash back assurance.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You require actually to ask for their money and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?How Owns Kartra Now
This guide gave you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
