Funnels can be made complex … actually complicated, so complicated that most people quit prior to they launch their first real campaign. How Kartra Works Video
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.How Kartra Works Video
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.How Kartra Works Video
The basic idea is that you can create a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge very high costs for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.How Kartra Works Video
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).How Kartra Works Video
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you need to:How Kartra Works Video
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or attain their desired condition How Kartra Works Video
Action: provide the chance to purchase
The majority of sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (as well as a link to download the whole funnel!).How Kartra Works Video
Get the whole funnel for free????
The totally free One Page Funnel has ended … But make sure you register, since I have huge prepare for funnel home builders in the works soon!
This easy (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.How Kartra Works Video
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the best psychological weapon we have to encourage people.
There is so much info out there that it is incredibly hard to understand which to trust.
Social evidence provides us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re practically prepared to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Reviews have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are several successful formats for warranties:
30+ day money back 110% refund assurance.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need really to request for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?How Kartra Works Video
This tutorial gave you a summary of present best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!