Funnels can be made complex … truly complicated, so complex that many people give up before they introduce their first real campaign. How Kartra Handles Video Training
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.How Kartra Handles Video Training
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.How Kartra Handles Video Training
The basic idea is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart has the ability to charge incredibly high rates for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.How Kartra Handles Video Training
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).How Kartra Handles Video Training
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:How Kartra Handles Video Training
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or accomplish their desired condition How Kartra Handles Video Training
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions throughout numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle listed below (along with a link to download the whole funnel!).How Kartra Handles Video Training
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … But ensure you sign up, due to the fact that I have huge plans for funnel home builders in the works soon!
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.How Kartra Handles Video Training
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the very best psychological weapon we need to convince individuals.
There is a lot details out there that it is exceptionally difficult to know which to trust.
Social proof gives us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item warranty.
There are a number of successful formats for warranties:
30+ day refund 110% cash back guarantee.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?How Kartra Handles Video Training
This guide provided you a summary of current best practices. I hope you enjoyed it. In addition, it is necessary to eliminate the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!