Funnels can be complicated … really complicated, so complex that most people give up prior to they introduce their very first real project. How Do I Offer A Pdf Download On Kartra
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.How Do I Offer A Pdf Download On Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.How Do I Offer A Pdf Download On Kartra
The basic concept is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge extremely high costs for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.How Do I Offer A Pdf Download On Kartra
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).How Do I Offer A Pdf Download On Kartra
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you must:How Do I Offer A Pdf Download On Kartra
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or attain their preferred condition How Do I Offer A Pdf Download On Kartra
Action: give them the chance to purchase
A lot of sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (in addition to a link to download the whole funnel!).How Do I Offer A Pdf Download On Kartra
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … But ensure you sign up, because I have huge prepare for funnel contractors in the works quickly!
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.How Do I Offer A Pdf Download On Kartra
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we need to encourage individuals.
There is a lot details out there that it is exceptionally difficult to understand which to trust.
Social proof offers us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it implies they’re practically ready to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are a number of successful formats for warranties:
30+ day cash back 110% refund guarantee.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You need actually to request their money and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?How Do I Offer A Pdf Download On Kartra
This guide gave you an overview of existing best practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!