Funnels can be complicated … truly made complex, so complicated that most people give up before they introduce their very first real campaign. Global Brzee Day Kartra
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.Global Brzee Day Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Global Brzee Day Kartra
The basic idea is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Global Brzee Day Kartra
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Global Brzee Day Kartra
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Global Brzee Day Kartra
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to eliminate their discomfort or achieve their preferred condition Global Brzee Day Kartra
Action: provide the chance to purchase
A lot of sales funnels extend these steps across several pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea below (along with a link to download the entire funnel!).Global Brzee Day Kartra
Get the whole funnel free of charge????
The totally free One Page Funnel has ended … But ensure you sign up, since I have huge prepare for funnel builders in the works soon!
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.Global Brzee Day Kartra
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Some pointers:
Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the best mental weapon we have to encourage people.
There is so much info out there that it is incredibly difficult to know which to trust.
Social proof gives us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re nearly prepared to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are several effective formats for warranties:
30+ day money back 110% money back warranty.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require really to ask for their money and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Global Brzee Day Kartra
This guide provided you an overview of current best practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
