Funnels can be made complex … truly complicated, so complex that the majority of people quit before they release their first real campaign. Glassdoor Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Glassdoor Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Glassdoor Samcart
The general concept is that you can develop a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge very high prices for this pledge:
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Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Glassdoor Samcart
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).Glassdoor Samcart
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this specific order, you must:Glassdoor Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their pain or achieve their wanted condition Glassdoor Samcart
Action: give them the chance to buy
Most sales funnels extend these actions across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept listed below (in addition to a link to download the whole funnel!).Glassdoor Samcart
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But make sure you sign up, since I have huge plans for funnel builders in the works soon!
This simple (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.Glassdoor Samcart
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some ideas:
Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are skeptical. Social evidence is the best psychological weapon we need to convince individuals.
There is a lot info out there that it is incredibly challenging to understand which to trust.
Social proof offers us a simple way out … if countless people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re nearly all set to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are several effective formats for warranties:
30+ day cash back 110% cash back warranty.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You require really to request for their money and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Glassdoor Samcart
This guide offered you a summary of current best practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!