Funnels can be made complex … actually complicated, so complex that many people give up prior to they launch their very first real campaign. Genesis Digital Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Genesis Digital Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Genesis Digital Kartra
The general concept is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high prices for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Genesis Digital Kartra
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Genesis Digital Kartra
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Genesis Digital Kartra
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to remove their pain or attain their desired condition Genesis Digital Kartra
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each concept listed below (as well as a link to download the entire funnel!).Genesis Digital Kartra
Get the entire funnel totally free????
The free One Page Funnel has ended … But ensure you register, since I have big prepare for funnel contractors in the works quickly!
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.Genesis Digital Kartra
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the best psychological weapon we need to convince individuals.
There is so much information out there that it is extremely hard to understand which to trust.
Social evidence gives us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re nearly ready to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are a number of successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You require really to request their cash and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Genesis Digital Kartra
This guide provided you an introduction of present best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!