Funnels can be complicated … actually complicated, so complicated that the majority of people quit before they release their very first genuine campaign. Funnel Factory Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Funnel Factory Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Funnel Factory Samcart
The basic idea is that you can create a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high costs for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Funnel Factory Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Funnel Factory Samcart
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you must:Funnel Factory Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or accomplish their preferred condition Funnel Factory Samcart
Action: give them the chance to purchase
A lot of sales funnels extend these steps throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each idea listed below (as well as a link to download the whole funnel!).Funnel Factory Samcart
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … But make sure you sign up, because I have big prepare for funnel builders in the works soon!
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.Funnel Factory Samcart
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the very best psychological weapon we need to persuade individuals.
There is so much information out there that it is extremely challenging to know which to trust.
Social proof provides us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it indicates they’re nearly all set to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have revealed that your product has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are a number of effective formats for service warranties:
30+ day refund 110% money back guarantee.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, but so crucial.
You require in fact to ask for their money and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Funnel Factory Samcart
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!