Funnels can be made complex … actually made complex, so complex that many people quit before they launch their first real campaign. Freebie Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.Freebie Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Freebie Kartra
The general idea is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge very high costs for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.Freebie Kartra
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Freebie Kartra
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this particular order, you need to:Freebie Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to remove their pain or attain their desired condition Freebie Kartra
Action: provide the chance to purchase
The majority of sales funnels extend these actions throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle below (in addition to a link to download the entire funnel!).Freebie Kartra
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … However make sure you sign up, due to the fact that I have big prepare for funnel builders in the works quickly!
This simple (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.Freebie Kartra
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the best mental weapon we need to encourage people.
There is a lot information out there that it is extremely challenging to know which to trust.
Social proof offers us a simple escape … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it means they’re nearly all set to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are several effective formats for service warranties:
30+ day money back 110% money back assurance.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You require in fact to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Freebie Kartra
This guide offered you an overview of current finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!