Funnels can be made complex … really complicated, so complex that most people quit before they release their very first genuine project. Frank Kern Autoresponder Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.Frank Kern Autoresponder Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Frank Kern Autoresponder Kartra
The general concept is that you can design a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high prices for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Frank Kern Autoresponder Kartra
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Frank Kern Autoresponder Kartra
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:Frank Kern Autoresponder Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their pain or achieve their desired condition Frank Kern Autoresponder Kartra
Action: give them the opportunity to buy
A lot of sales funnels extend these actions across multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each idea below (in addition to a link to download the entire funnel!).Frank Kern Autoresponder Kartra
Get the entire funnel totally free????
The totally free One Page Funnel has ended … But ensure you register, because I have huge prepare for funnel contractors in the works quickly!
This easy (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.Frank Kern Autoresponder Kartra
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the best psychological weapon we have to encourage people.
There is a lot info out there that it is exceptionally hard to know which to trust.
Social evidence provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it means they’re practically all set to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of successful formats for warranties:
30+ day refund 110% cash back guarantee.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need in fact to request their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Frank Kern Autoresponder Kartra
This guide gave you an overview of existing finest practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!