Funnels can be complicated … actually made complex, so complex that many people give up before they release their first genuine campaign. Features Of Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.Features Of Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Features Of Kartra
The general concept is that you can develop a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge exceptionally high costs for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Features Of Kartra
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).Features Of Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you should:Features Of Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to remove their pain or attain their desired condition Features Of Kartra
Action: provide the chance to purchase
Many sales funnels extend these steps throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each concept below (as well as a link to download the entire funnel!).Features Of Kartra
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … However make certain you sign up, due to the fact that I have big prepare for funnel builders in the works soon!
This easy (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Features Of Kartra
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the very best psychological weapon we have to convince individuals.
There is so much info out there that it is incredibly tough to know which to trust.
Social proof gives us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re nearly prepared to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have actually shown that your product has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day cash back 110% cash back warranty.
Your client wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, however so crucial.
You need really to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Features Of Kartra
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!