Funnels can be complicated … actually made complex, so complicated that many people give up prior to they launch their first real project. Favicon Kartra
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.Favicon Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Favicon Kartra
The basic idea is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge extremely high prices for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.Favicon Kartra
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Favicon Kartra
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:Favicon Kartra
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or achieve their desired condition Favicon Kartra
Action: give them the chance to purchase
Many sales funnels extend these actions across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea listed below (along with a link to download the entire funnel!).Favicon Kartra
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … However ensure you sign up, due to the fact that I have huge prepare for funnel builders in the works soon!
This easy (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.Favicon Kartra
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the very best psychological weapon we need to encourage individuals.
There is so much info out there that it is incredibly hard to understand which to trust.
Social evidence provides us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re almost all set to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product assurance.
There are numerous effective formats for service warranties:
30+ day refund 110% cash back assurance.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need actually to request their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Favicon Kartra
This tutorial offered you an overview of current best practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!