Funnels can be complicated … really made complex, so complicated that most people give up before they release their first real project. Facebook Pixel On Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Facebook Pixel On Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Facebook Pixel On Kartra
The general idea is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge incredibly high costs for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.Facebook Pixel On Kartra
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Facebook Pixel On Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Facebook Pixel On Kartra
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or attain their preferred condition Facebook Pixel On Kartra
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each principle listed below (along with a link to download the entire funnel!).Facebook Pixel On Kartra
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … However ensure you register, because I have big plans for funnel builders in the works quickly!
This easy (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.Facebook Pixel On Kartra
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the very best mental weapon we have to convince individuals.
There is so much information out there that it is extremely difficult to understand which to trust.
Social evidence provides us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it means they’re almost all set to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back guarantee.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You require actually to request their money and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Facebook Pixel On Kartra
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!