Funnels can be made complex … truly complicated, so complicated that most people quit before they introduce their very first genuine campaign. Facebook Custom Audience Kartra
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Facebook Custom Audience Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Facebook Custom Audience Kartra
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge very high rates for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Facebook Custom Audience Kartra
In fact, using Cartflows and your preferred WordPress page home builder (or even just Gutenberg).Facebook Custom Audience Kartra
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you need to:Facebook Custom Audience Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or accomplish their wanted condition Facebook Custom Audience Kartra
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (as well as a link to download the entire funnel!).Facebook Custom Audience Kartra
Get the whole funnel totally free????
The totally free One Page Funnel has ended … But make certain you register, because I have huge prepare for funnel home builders in the works soon!
This simple (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.Facebook Custom Audience Kartra
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the very best mental weapon we need to convince individuals.
There is a lot information out there that it is exceptionally tough to understand which to trust.
Social proof gives us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re almost all set to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Testimonials have shown that your product has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item guarantee.
There are a number of successful formats for guarantees:
30+ day refund 110% money back warranty.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You need actually to request for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Facebook Custom Audience Kartra
This guide provided you a summary of current finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!