Funnels can be made complex … actually complicated, so complex that the majority of people quit prior to they launch their first real project. Expert Everwebinar Kartra Integration
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.Expert Everwebinar Kartra Integration
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Expert Everwebinar Kartra Integration
The general concept is that you can create a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high prices for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Expert Everwebinar Kartra Integration
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Expert Everwebinar Kartra Integration
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Expert Everwebinar Kartra Integration
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their discomfort or attain their preferred condition Expert Everwebinar Kartra Integration
Action: give them the opportunity to buy
The majority of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each idea listed below (as well as a link to download the entire funnel!).Expert Everwebinar Kartra Integration
Get the entire funnel for free????
The free One Page Funnel has actually ended … But make certain you register, since I have big plans for funnel home builders in the works soon!
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Expert Everwebinar Kartra Integration
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough bad marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the best mental weapon we need to persuade people.
There is so much info out there that it is incredibly difficult to know which to trust.
Social proof provides us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they have actually made it this far, it implies they’re practically ready to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.
Reviews have revealed that your product has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% refund assurance.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You need in fact to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Expert Everwebinar Kartra Integration
This guide provided you a summary of current best practices. I hope you enjoyed it. Moreover, it’s important to resolve the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!