Funnels can be made complex … really complicated, so complicated that the majority of people quit before they introduce their very first genuine campaign. Examples Of Kartra Membership Site
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Examples Of Kartra Membership Site
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Examples Of Kartra Membership Site
The basic idea is that you can create a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge extremely high costs for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Examples Of Kartra Membership Site
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Examples Of Kartra Membership Site
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:Examples Of Kartra Membership Site
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their pain or attain their wanted condition Examples Of Kartra Membership Site
Action: provide the chance to purchase
A lot of sales funnels extend these actions throughout several pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea listed below (as well as a link to download the whole funnel!).Examples Of Kartra Membership Site
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … But make certain you sign up, since I have huge plans for funnel contractors in the works quickly!
This simple (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.Examples Of Kartra Membership Site
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the best mental weapon we need to encourage individuals.
There is a lot information out there that it is exceptionally tough to know which to trust.
Social proof provides us an easy way out … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they have actually made it this far, it suggests they’re nearly prepared to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are numerous effective formats for service warranties:
30+ day refund 110% cash back guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, however so important.
You require actually to ask for their money and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Examples Of Kartra Membership Site
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!