Funnels can be made complex … really complicated, so complicated that most people quit prior to they introduce their very first real campaign. Example Of A Samcart Page Example
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Example Of A Samcart Page Example
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Example Of A Samcart Page Example
The general idea is that you can develop a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high prices for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.Example Of A Samcart Page Example
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Example Of A Samcart Page Example
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you should:Example Of A Samcart Page Example
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their discomfort or achieve their wanted condition Example Of A Samcart Page Example
Action: give them the opportunity to purchase
Most sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (as well as a link to download the entire funnel!).Example Of A Samcart Page Example
Get the entire funnel for free????
The free One Page Funnel has actually ended … But ensure you sign up, since I have huge prepare for funnel builders in the works soon!
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.Example Of A Samcart Page Example
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the very best mental weapon we have to persuade individuals.
There is a lot info out there that it is exceptionally hard to understand which to trust.
Social evidence provides us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re practically prepared to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% money back assurance.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need really to ask for their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Example Of A Samcart Page Example
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!