Funnels can be complicated … truly complicated, so complicated that the majority of people quit before they release their first genuine campaign. Email Open Rates Kartra Spam Folder
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.Email Open Rates Kartra Spam Folder
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Email Open Rates Kartra Spam Folder
The basic concept is that you can develop a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge very high prices for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.Email Open Rates Kartra Spam Folder
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Email Open Rates Kartra Spam Folder
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Email Open Rates Kartra Spam Folder
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to eliminate their pain or attain their preferred condition Email Open Rates Kartra Spam Folder
Action: give them the opportunity to purchase
Many sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (along with a link to download the whole funnel!).Email Open Rates Kartra Spam Folder
Get the entire funnel for free????
The totally free One Page Funnel has ended … However make certain you register, since I have big prepare for funnel home builders in the works quickly!
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.Email Open Rates Kartra Spam Folder
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Some ideas:
Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the best psychological weapon we have to encourage people.
There is so much information out there that it is extremely hard to know which to trust.
Social proof gives us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re nearly all set to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Reviews have shown that your item has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% money back warranty.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You require in fact to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Email Open Rates Kartra Spam Folder
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
