Funnels can be made complex … actually made complex, so complex that many people quit prior to they introduce their very first genuine campaign. Editing Kartra Pages Based On Responsiveness
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Editing Kartra Pages Based On Responsiveness
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Editing Kartra Pages Based On Responsiveness
The general idea is that you can create a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high prices for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Editing Kartra Pages Based On Responsiveness
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Editing Kartra Pages Based On Responsiveness
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you need to:Editing Kartra Pages Based On Responsiveness
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to remove their discomfort or attain their preferred condition Editing Kartra Pages Based On Responsiveness
Action: give them the chance to buy
Many sales funnels extend these actions across several pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea listed below (as well as a link to download the entire funnel!).Editing Kartra Pages Based On Responsiveness
Get the whole funnel totally free????
The totally free One Page Funnel has expired … But ensure you sign up, due to the fact that I have big plans for funnel home builders in the works quickly!
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Editing Kartra Pages Based On Responsiveness
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some tips:
Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the very best psychological weapon we need to convince individuals.
There is so much info out there that it is extremely tough to know which to trust.
Social proof offers us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it means they’re practically all set to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day money back 110% money back warranty.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You need actually to request their money and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Editing Kartra Pages Based On Responsiveness
This guide provided you a summary of existing best practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
