Funnels can be complicated … really complicated, so complicated that many people give up prior to they introduce their first genuine campaign. Download Video From Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Download Video From Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Download Video From Kartra
The basic concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge exceptionally high prices for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.Download Video From Kartra
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Download Video From Kartra
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you should:Download Video From Kartra
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to remove their pain or attain their preferred condition Download Video From Kartra
Action: give them the chance to buy
Most sales funnels extend these steps throughout numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each principle listed below (as well as a link to download the entire funnel!).Download Video From Kartra
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However ensure you register, since I have big prepare for funnel contractors in the works soon!
This simple (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.Download Video From Kartra
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are doubtful. Social evidence is the best psychological weapon we have to encourage individuals.
There is a lot details out there that it is exceptionally difficult to know which to trust.
Social proof gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re almost prepared to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Reviews have actually revealed that your product has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, but so essential.
You require really to ask for their money and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Download Video From Kartra
This guide offered you an overview of existing finest practices. I hope you enjoyed it. Additionally, it is essential to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!