Funnels can be made complex … really complicated, so complex that most people give up before they release their first genuine project. Does Kartra Host Websites
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high prices for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).Get the whole funnel free of charge????
The free One Page Funnel has expired … However make sure you register, because I have big prepare for funnel home builders in the works quickly!
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Does Kartra Host Websites
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the very best psychological weapon we need to convince people.
There is so much info out there that it is extremely challenging to know which to trust.
Social evidence offers us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day money back 110% money back guarantee.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require actually to request their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!