Funnels can be made complex … actually made complex, so complicated that the majority of people give up prior to they release their very first real campaign. Does Kartra Have An Affiliate Program
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.Does Kartra Have An Affiliate Program
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Does Kartra Have An Affiliate Program
The basic concept is that you can design a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge extremely high costs for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Does Kartra Have An Affiliate Program
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Does Kartra Have An Affiliate Program
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Does Kartra Have An Affiliate Program
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to remove their discomfort or accomplish their wanted condition Does Kartra Have An Affiliate Program
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each idea listed below (in addition to a link to download the entire funnel!).Does Kartra Have An Affiliate Program
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But make certain you register, because I have huge plans for funnel builders in the works quickly!
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.Does Kartra Have An Affiliate Program
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the best mental weapon we need to encourage individuals.
There is so much details out there that it is incredibly tough to know which to trust.
Social evidence offers us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re nearly all set to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have revealed that your item has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item warranty.
There are several successful formats for service warranties:
30+ day money back 110% cash back guarantee.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You require in fact to request their money and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Does Kartra Have An Affiliate Program
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!