Funnels can be complicated … truly complicated, so complex that most people quit prior to they launch their very first genuine project. Does Kartra Do Ecommerce
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.Does Kartra Do Ecommerce
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Does Kartra Do Ecommerce
The general concept is that you can develop a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge very high rates for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.Does Kartra Do Ecommerce
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Does Kartra Do Ecommerce
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you must:Does Kartra Do Ecommerce
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or achieve their preferred condition Does Kartra Do Ecommerce
Action: give them the chance to purchase
Many sales funnels extend these steps across multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea listed below (along with a link to download the whole funnel!).Does Kartra Do Ecommerce
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … But make sure you register, since I have huge plans for funnel builders in the works quickly!
This easy (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.Does Kartra Do Ecommerce
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we have to convince people.
There is so much details out there that it is incredibly tough to know which to trust.
Social proof gives us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re almost ready to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Reviews have shown that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are several effective formats for service warranties:
30+ day money back 110% money back guarantee.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, but so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Does Kartra Do Ecommerce
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!