Funnels can be complicated … truly made complex, so complex that most people quit prior to they release their first real project. Do I Need Kartra?
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Do I Need Kartra?
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Do I Need Kartra?
The basic concept is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Do I Need Kartra?
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Do I Need Kartra?
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Do I Need Kartra?
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to eliminate their discomfort or accomplish their wanted condition Do I Need Kartra?
Action: provide the chance to purchase
A lot of sales funnels extend these steps across multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (in addition to a link to download the whole funnel!).Do I Need Kartra?
Get the entire funnel for free????
The free One Page Funnel has actually expired … But make certain you sign up, since I have big prepare for funnel home builders in the works soon!
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.Do I Need Kartra?
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Some suggestions:
Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the very best mental weapon we have to convince people.
There is so much info out there that it is exceptionally difficult to know which to trust.
Social proof gives us a simple escape … if countless people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re almost all set to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Reviews have shown that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product assurance.
There are numerous successful formats for warranties:
30+ day refund 110% refund guarantee.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You require in fact to request their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Do I Need Kartra?
This tutorial offered you an introduction of current best practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
