Funnels can be made complex … really made complex, so complex that many people quit before they introduce their first genuine project. Custom Html And Kartra
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Custom Html And Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Custom Html And Kartra
The general idea is that you can develop a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.Custom Html And Kartra
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).Custom Html And Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Custom Html And Kartra
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or achieve their desired condition Custom Html And Kartra
Action: provide the opportunity to purchase
Many sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).Custom Html And Kartra
Get the whole funnel free of charge????
The totally free One Page Funnel has ended … But make certain you sign up, since I have huge prepare for funnel home builders in the works soon!
This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.Custom Html And Kartra
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond …
Clients are skeptical. Social evidence is the best psychological weapon we have to convince individuals.
There is so much info out there that it is incredibly hard to know which to trust.
Social proof offers us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re almost prepared to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% cash back guarantee.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so important.
You need in fact to ask for their cash and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Custom Html And Kartra
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!