Funnels can be complicated … truly complicated, so complicated that most people quit prior to they release their very first real project. Custom Domain Kartra
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.Custom Domain Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Custom Domain Kartra
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge exceptionally high costs for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Custom Domain Kartra
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Custom Domain Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you must:Custom Domain Kartra
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or achieve their wanted condition Custom Domain Kartra
Action: provide the chance to purchase
Most sales funnels extend these steps throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each concept listed below (along with a link to download the entire funnel!).Custom Domain Kartra
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … However make sure you sign up, because I have huge prepare for funnel home builders in the works soon!
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.Custom Domain Kartra
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond …
Consumers are doubtful. Social evidence is the very best psychological weapon we need to convince people.
There is a lot details out there that it is extremely challenging to understand which to trust.
Social evidence gives us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are several successful formats for warranties:
30+ day money back 110% money back assurance.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You need in fact to ask for their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Custom Domain Kartra
This guide offered you an overview of current best practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!