Funnels can be complicated … really complicated, so complex that most people give up before they introduce their first real campaign. Custom Cat Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Custom Cat Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Custom Cat Samcart
The basic idea is that you can develop a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge very high costs for this pledge:
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Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.Custom Cat Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Custom Cat Samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Custom Cat Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to remove their discomfort or attain their wanted condition Custom Cat Samcart
Action: give them the opportunity to buy
The majority of sales funnels extend these steps throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each principle listed below (along with a link to download the entire funnel!).Custom Cat Samcart
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … But make sure you sign up, since I have huge plans for funnel home builders in the works quickly!
This easy (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.Custom Cat Samcart
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some pointers:
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we need to encourage individuals.
There is a lot information out there that it is extremely challenging to understand which to trust.
Social proof offers us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re nearly all set to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have revealed that your item has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% refund warranty.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, however so crucial.
You require in fact to request their money and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Custom Cat Samcart
This tutorial offered you a summary of present finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
